Showing posts with label foursquare. Show all posts
Showing posts with label foursquare. Show all posts

Friday, August 31, 2012

Stuff You May Have Missed – August 2012


I make it a point each month to write at least one post in each of the six categories here at my blog: photographysocial mediaPRtechnologymusic and writing. It’s my way of keeping myself accountable for having a productive blog, and these are topics I’m interested in on a personal level. Most months I’m able to do this without thinking, since the posts are topics I’m into anyway, but sometimes I’ll go more into one than the other. I’m happy to report that this month has been happily well-rounded, with several posts covering all of the categories we favor at rsmithing.com. In case you missed them, here’s a review:

Single Image Sundays & More

In photography, the Single Image Sundays theme dominated, with posts about a wasp, a restaurantMars, and my first-ever re-blog. The WordPress platform has this one-click feature that lets you easily include another WordPress post into your own blog, which worked perfectly this month as The Savoia (which happens to be done in WordPress) featured my artwork this month, which was quite an honor.

I constructed this image for my post about Twitter with the results of a Google image search for “Twitter Logo” and “Wrench.” Then I used Pixlr to edit the two together.
Social media-wise, we started off this month strong with a post about 5 Really Useful, Really Easy Twitter Tools. What’s even better is that I’ve since discovered more, and will likely be doing an update. Some Twitter developers even reached out to me because of the post, including setting me up with a premium account (full disclosure in the case ofJustUnfollow), which was very kind and a pleasantly unexpected surprise. More to come on Twitter tools, for sure.
In the public relations realm, I covered recent activity ofFoursquare, wondering if its time has passed, and considered whether their recent PR efforts can get the buzz going again. Since writing that post, I’ve gotten interesting feedback from some like-minded users of the app, but overall, the jury is still out.
For technology this month, I wrote about the Mars Curiosity rover in anticipation of its landing on the Red Planet. Several weeks prior, I’d discovered this excellent video, “Seven Minutes of Terror,” which naturally got my space-geek senses tingling. I even chatted it up on Twitter with some people at NASA, which was totally fun, and further demonstrates the immediacy at our fingertips thanks to social media:

Actual people at NASA interact with a random blogger on Twitter via shared excitement over sending a laser-shootin’ robot to Mars.I don’t care what anyone says; that’s cool.

Melodysheep Autotune Magic

Music was a highlight this month, as I interviewed John Boswell, the man behind MelodySheep and responsible for the excellent remixes of Bob Ross, Bruce Lee, Mr. Rogers and Julia Child that have been going viral lately. This was my favorite post by far of the whole month. A few weeks prior, I’d discovered his amazing musical montages, so I thought I’d see what happened if I emailed him some questions – he graciously answered and is a cool dude. Look for great things from this guy in the future. In the time it took to answer my questions and get back to me, Boswell produced this outstanding tribute to one of my personal heroes, Bruce Lee:


Finally, writing this month was a quick blurb and graphic I constructed for an inspirational phrase that appeared in my brain one day: It’s better to be ambitious than ambivalent. It was a fun way to incorporate text into a visual creation, something I used to do quite a bit but have backed off of lately. Also, I really believe that statement, so I’m glad to be sharing it with others.
There you have it, the month in review. Any of these stand out to you? Any comments to add to any of these? Do you keep an editorial schedule? What is your system for posts? Let us hear from you in the comments!

Friday, August 17, 2012

Foursquare: Do or Die Time?


Here’s something interesting: I often look to the media for blog post ideas, but this time it seems to have happened in reverse. Case in point: a few weeks back I heard a broadcast from Marketplace Radio speaking to Foursquare’s CEO. Amazingly, just a few weeks prior I asked this very question on LinkedIn: “Has Foursquare’s time passed?” There were several good answers and a general consensus that it’s too early to tell.
Not long after I posted my question, Foursquare released a major update to its mobile app and got its PR machine cranking. What’s interesting here is that both Marketplace and I shared the same thought: Foursquare was introduced in 2009, gained massive popularity, and has been gradually cooling off ever since. Is that a sign of its having peaked already or just the fleeting attention span of the digerati?

Life After Death of the Check-In

“Life After Death of the Check In” -Jon Mitchell via ReadWriteWeb
Earlier this year, months before any of this, Jon Mitchell of ReadWriteWeb did this excellent and provocative article on the death of the check in. He rightly notes that it can be overkill:
…it’s a mundane performance of “I’m at the grocery store!” which is annoying noise to one’s friends and followers.
I started using it in early 2011, out of curiosity and to have something to do – like taking photos – while waiting in line at places or making art out of routine trips to places like, well… the grocery store. Hey, at least I try to make my activity interesting – but I sure as heck do NOT post every single update to Twitter, Facebook, etc.
Grocery Store Art
I took all these photos of my local grocery store with my phone for Foursquare check-ins.
I always try to include a photo with each one. Hey, it keeps me entertained.

Businesses Could be Using Foursquare Better

Here’s the secret ingredient: Photos. Include fun photos of your storefront, employees (smiling, preferably), specials, or a behind-the-scenes view of what’s going on. These kind of unique details draw people in, and it can certainly be endearing to customers. I’d love to see an “ask us about this photo” post at some place I check in, then feel like an insider when I take them up on the offer. I’d be getting to know the business better, and maybe even getting a special deal.
I’m glad to see Foursquare innovating and I look forward to what’s next. The real test will be adoption. It won’t be genuinely interesting  until more businesses and users get in on it and get creative. I just hope the next major developments don’t take as long – and with any luck they won’t. I’m sure Foursquare itself has also surely noticed its buzz decline, like Marketplace and your humble author.
What do you think? Are you on Foursquare? Have you been on it and lost interest? Have you ever gotten a deal somewhere because through the app? Let us hear from you in the comments!