Dynamic Light App Review

Dynamic Light App

The iPhone app Dynamic Light byMediachance has become one of my favorite photo manipulation tools. I create many black & white montages, and Dynamic Light’s unique filters (especially “solarize,” “edgy,” and “re-exposure”) almost always yield interesting results — either for montage fodder or even standalone images. It saves at full resolution, is very fast, and improves with each update. It adds an element of randomness to the photo editing process that I enjoy, yet its effects are actually very sophisticated, particularly for producing distressed or distorted-yet-recognizable treatments. I recommend it for anyone looking for a simple, yet very unique bag of tricks to add to their photo manipulating repertoire, for less than the price of a soda ($.99). Here are some before and after examples of my favorite filters:

Edgy

Re-Exposure

Solarize

Video: Dynamic Light in Action

What do you think? Ever used Dynamic Light? What are some of your go-to photo manipulation or photo editing apps? Let us hear from you in the comments.

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• Crazy Photo Manipulations That Aren’t Made With Photoshop(designresourcebox.com)

PR Through A Font? Believe It.

Here’s some good public relations for Chattanooga, Tennessee design firm Insigne Design, and for the importance of typography in branding.

Chatype for Chattanooga

A recent story from Marketplace sets the scene with a picture of the city’s renaissance, then gets right to the fontspeak, showing how some cities and their local businesses/governments are adopting unified custom fonts, seeing typography as a “sexy idea” with real potential.

Click to read transcript &/or listen (10-second ad, then 4-minute audio):

Sexy Nerdspeak


Image credit: Good.is
I like this story for so many reasons. It’s about typography and design; it’s about a clever concept for effective public relations from a branding perspective; and in the space of four minutes, reporter Blake Farmer brings all these concepts together in practical application. As I said earlier on Twitter, “From “nerdspeak” to “sexy idea” in four minutes? You guessed it; we’re talking about a font.” Gotta’ love that.
Jeremy Dooley, Jonathan Mansfield and D.J. Trishler, all featured in the story, saw through this brand of design work via Chatype and successfully raised funding to get the idea out there. Check out the full presentation on Kickstarter and enjoy D+J‘s video overview here of what goes into crafting an effective font.

Now What?

I have to wonder though, what comes next? Do the designers offer free installation on computers of local businesses? As a design studio promoting this font, living in the city it was designed for, do they now throw all other fonts out the window and use this one exclusively? Do they use this as a tool for new business by offering, say… 250 free business cards or free signs that use the font for local establishments, with an offer for reprints at a discount for incorporating the font into the branding? Imagine the PR a local business could stir up by saying, “Ladies & Gents, check out our new bathroom signs – more than meets the eye!”  How about some QR code magic? Here’s a sample I whipped up just now:

Maybe a bar or restaurant runs a contest for customers to “spot the font” somewhere on site. There are so many opportunities, and I hope exploring them brings good press, profits, and most of all — fun, for everyone involved.

What do you think? Do you get a sense of tone, feel or personality from a typeface? Or is this just about making something pretty for pretty’s sake? Do you see the return on investment in this from a public relations angle? Or does this type of coverage even amount to anything in the long run? Let us hear from you in the comments!

Related articles

• Can A Font Help Chattanooga Make A Comeback? (urbanvista.net)
• Chatype: A Chattanooga Typeface?! (ashleyworley.wordpress.com)
• Does Seattle need its own special font? (seattlepi.com)
• Changing your font could save you money (Marketplace Radio)
• Cooper Union Typography (cooperuniontypography.wordpress.com)
• Shiny And Colourful: Typography (shinyandcolorful.wordpress.com)
• Letters to Loveliza: Typography (letterstoloveliza.wordpress.com)
• Scrabble Recreated for Typography Lovers (apartmenttherapy.com)